VARIABLE PRINTING
What is Variable Printing
Variable Data Printing or Variable Digital Printing enables a more one to one dialogue with your customers through sophisticated use of variable data, images, addresses and text elements via personalised direct mail. Variable data printing can be set up to print in full color or black and white.
Why is Variable Printing important
Variable Printing is important because it personalizes prints to target a specific audience. Variable printing allows personalization that traditional printing doesn’t allow.</p.
Personalization enables companies to connect with its customers.
Variable printing can draw a response from the customer faster. If it catches their attention they are more likely to respond.
How does Variable Printing work
Variable Data Printing allows you to personalise flyers, brochures, and any other print jobs so that they can include customers’ names, references to past business you might have done with them, or any little detail that might show that you know who you’re dealing with and what their needs are.
Unlike a standard mail merge that inserts the customer’s name into a letter, Variable Data Printing allows you to use personal details in a creative way. So using a database we can use this information to set targets based on any set criteria. Various designs and imagery can be triggered from any of these criteria giving a more relevant and personalised message to the target.